Shorts
Video Shorts
Short vertical video that turns one technical idea into something worth stopping for, produced on a monthly cadence.
- Feature explainers
- Tips and gotchas
- Release notes
- Conference cutdowns
Written content and video reach different developers. A short is not a summary of the blog post. It is a different argument, made in fifteen to sixty seconds, usually built around one gotcha or one satisfying result.
We work in monthly batches so the channel stays warm. Twelve shorts a month is enough to post consistently, test hooks, and learn what your audience stops for, without turning your team into a video studio.
Also worth a look
Tutorials
How-tos, listicles, and ride-the-wave posts that a developer can follow start to finish without opening a support ticket.
Integrations & Comparisons
Co-marketing integration guides with partner tools, and honest comparison pages that hold up when a skeptical engineer reads them.
Documentation
Reference, guides, and quickstarts built as a system, with an information architecture that survives the next three releases.
Questions
Video Shorts, answered.
Do you need our team on camera?
No. Most shorts are screen capture with voiceover, which is faster to produce and performs at least as well. If you want someone on camera we will work with what you can sustain.
Why twelve a month rather than one a week?
Batching keeps production cost down and gives enough volume to test hooks properly. Consistency is what keeps the channel warm between launches.
Can you repurpose our existing blog posts?
Yes, and it is usually the fastest start. A short is not a summary of the post though; it is a different argument built around one gotcha or one satisfying result.
Get started
Talk through a video shorts engagement.
Thirty minutes, no deck. We look at what you have, agree what the first piece should be, and you leave with a scope and a price.